MUNICH, Germany, February 12th, 2014
Mentor Graphics Corp. (NASDAQ: MENT) today announced the signing of UK-based IC Blue, Ltd., a worldwide supplier of electronic components, as the European-wide distributor to market and sell the Mentor Graphics® PADS® product line. Adding a new partner focused on the PCB arena aligns with Mentor Graphics® strategy as the #1 PCB vendor in Europe. In addition to the territorial reach that IC Blue brings to the current distribution network of Mentor Graphics®, IC Blue offers new customers the opportunity to be educated, understand and purchase PADS® in a seamless and transactional manner.
‘IC Blue is looking forward to partnering with Mentor Graphics to provide a fresh sales approach for the PADS® range of suites. This product has a natural position within IC Blue’s traditional service offering. We are focused on cost reduction and improving efficiencies through effective supply chain management and component procurement,” stated Matthew Ward, sales director of IC Blue, Ltd. “Adding EDA tools to our portfolio only serves to strengthen our commitment to our existing customers, whilst giving the chance for new users of PADS® to easily fulfil their PCB requirements.”
IC Blue offers customers the chance to transact sales in 16 languages. With a sales force of 20 people covering every major market sector, IC Blue is experienced in dedicated account management and total customer satisfaction.
“Long a part of the Mentor Graphics® PCB lineup, PADS® benefits from continuous, solid development and global distribution, making it the most popular desktop PCB software package in the world,” states Nick Halls, European Channel Manager for Mentor Graphics®.
About Mentor Graphics®
Mentor Graphics® Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of nearly $1,090 million. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site: http://www.mentor.com/.
(Mentor Graphics® and PADS® are registered trademarks of Mentor Graphics Corporation. All other company or product names are the registered trademarks or trademarks of their respective owners)